What Are Cookies
Cookies are small text files downloaded to your device (computer or smartphone) when you visit a website. They make websites work more efficiently and provide information to site owners. Cookies allow a website to "remember" you for the duration of your visit (a "session cookie") or for repeat visits (a "persistent cookie"). They serve various purposes: remembering your login details and preferences, tracking your browsing habits for analytical or advertising purposes. At SportBet, we use cookies to improve your betting experience, secure our platform, and understand how our services are used.
How We Use Cookies
SportBet uses cookies for several reasons, all aimed at improving your interaction with our sportsbook. We use cookies to:
- Operate our website effectively and securely.
- Remember your preferences and settings, such as your preferred language or odds format.
- Understand how users interact with SportBet, helping us identify areas for improvement.
- Provide you with a more personalised betting experience, including relevant promotions and content.
- Detect and prevent fraudulent activities, safeguarding both your account and the integrity of our platform.
- Fulfil our regulatory obligations, complying with licensing requirements.
By understanding how you use our services, we can continuously refine SportBet to better meet your needs.
Essential Cookies
Essential cookies are fundamental to the operation of the SportBet website. Without them, certain core functionalities would not work. They let you move through our site, log into your account securely, and access features such as placing bets, managing your balance, and viewing live scores. These cookies are typically session-based, meaning they are temporary and expire when you close your browser. They do not collect any personal information that could be used for marketing or to remember where you have been on the internet. An essential cookie might remember that you have logged in, so you don't have to re-enter your credentials on every new page you visit within SportBet. Due to their critical role, these cookies cannot be switched off in our systems.
Analytics Cookies
Analytics cookies help us understand how visitors interact with SportBet by collecting and reporting information anonymously. These cookies gather data such as the number of visitors to our site, which pages are most popular, the duration of visits, and the paths users take through our platform. This information helps us identify trends, diagnose technical issues, and improve the overall design and performance of our website. We might use analytics cookies to determine if a particular feature is confusing to users, allowing us to refine its interface. All data collected by these cookies is aggregated and anonymised, so it cannot be used to identify you personally. We use this data to make SportBet more intuitive and enjoyable for everyone.
Functional Cookies
Functional cookies allow SportBet to remember choices you make and provide enhanced, more personal features. These cookies can remember your username, your preferred language, or the region you are in. They can also remember changes you have made to text size, fonts, and other parts of web pages that you can customise. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. They make your experience on SportBet more convenient and tailored to your preferences, reducing the need to repeatedly set your desired options.
Marketing and Advertising Cookies
Marketing and advertising cookies are used to deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission. They remember that you have visited SportBet and this information is shared with other organisations, such as advertisers. This allows us to present you with offers and promotions that we believe will be of genuine interest to you, both on our site and on other platforms you may visit. We make sure that any marketing communications comply with relevant regulations and respect your privacy choices.
Third-Party Cookies
In addition to the cookies directly set by SportBet, we also use various third-party services that may place their own cookies on your device when you visit our website. These third-party cookies are set by domains other than SportBet.com. They are often used for analytics, advertising, or to enable specific features provided by external partners, such as payment processors or social media integration. A third-party analytics provider might use cookies to help us understand website traffic, or an advertising partner might use them to serve targeted ads. We carefully select our third-party partners and make sure they adhere to strict data protection standards. While we do not directly control these third-party cookies, we strive to provide you with information about them and options to manage your preferences where possible. Please note that the privacy policies of these third parties will apply to their use of cookies.
How Long Cookies Last
The duration for which a cookie remains on your device depends on whether it is a "session" cookie or a "persistent" cookie. Session cookies are temporary and only remain on your device for as long as you are browsing the SportBet website. They are automatically deleted when you close your web browser. These are typically used for essential functions, such as maintaining your login state during a single visit. Persistent cookies remain on your device for a set period specified within the cookie itself, or until you manually delete them. This period can vary from a few minutes to several years. Persistent cookies are used to remember your preferences, track your activity over time, or for advertising purposes. A persistent cookie might remember your preferred language for your next visit to SportBet. The lifespan of specific cookies used on SportBet will be detailed in your browser's cookie settings.
Managing and Disabling Cookies
You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, please be aware that disabling essential cookies may prevent you from taking full advantage of the SportBet website and its features. You can typically manage your cookie preferences through your browser's settings. This usually involves:
- Blocking all cookies.
- Allowing only certain types of cookies.
- Receiving notifications when a new cookie is set.
- Deleting existing cookies.
For more specific instructions, you should consult the help documentation for your particular web browser (e.g., Chrome, Firefox, Safari, Edge). Please remember that if you clear your cookies, you may need to re-enter your preferences or login details on subsequent visits to SportBet. Additionally, most mobile devices allow you to control tracking for advertising purposes through their system settings.
Do Not Track
Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Therefore, SportBet does not currently respond to DNT signals. We continue to monitor developments in this area and will update our practices if a global standard for DNT is established and widely adopted. In the meantime, you can manage your privacy preferences and cookie settings directly through your browser, as outlined in the "Managing and Disabling Cookies" section above, to control the data collected about your browsing activity on SportBet.
Changes to This Cookie Policy
SportBet may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes we make will be posted on this page, and where appropriate, we will notify you by email or through a prominent notice on our website. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. The date at the top of this policy indicates when it was last revised. Your continued use of the SportBet platform after any modifications indicates your acceptance of the updated Cookie Policy.
Contact Us
If you have any questions or concerns about our use of cookies, this Cookie Policy, or your privacy on SportBet, please contact our dedicated support team. You can reach us through the following channels:
- Live Chat: Available directly on the SportBet website for immediate assistance.
- Email: Send your inquiries to our customer support email address, which can be found in the "Contact Us" section of our website.
- Support Centre: Visit our comprehensive Help Centre for FAQs and detailed guides on various topics, including privacy and data.
We are committed to addressing your queries promptly and transparently.

Professional gambling-industry analyst with over 8 years of experience across online casinos, sports betting, slots and poker. Specialises in bonus terms, payout speed, fairness audits and player-protection regulations.